Integrated campaign: Vita Thion Brand (2008)

Miss Natalie le Roux and I worked on the Vita Thion brand campaign. In a category that implies you need to be able to outrun a train or need to grow wings to get through the day, we came up with something a little different which used Vita Thion's USP - ATP.


So far the campaign has been rolled out onto web and outdoor.


And why is it all hand illustrated? Because I am all I need :)