Pitch won: New Nelson Mandela banknotes

This is a pitch we won. It's been quite a journey but here's some of the TV flighting so far. Big shout out to Am I Collective who executed this for us. Great job guys!

Tweets like the following make me happy :)

TVC: Castle Lite "Sweaty"

Who wouldn't love being flown to Cape Town to shoot a yeti? Too much fun.

Integrated campaign: Absa L'Atelier Art Competition

To quote one of the guys at work and his response to this campaign: "When do you get a chance to Tim Burton the fuck out off a campaign?" Hee hee. So far it's placed in Creative Circle's Ad of the Month 2012 for Print, Radio and Experiential.

The print:

The radio spots:

The videos:

TVC: Lemon & Nada launch TV

These are some nutty spots we did for a new product launching in South Africa: Minute Maid Lemon & Nada. They're tasty. Try one. The voice-over guy is Bryan van Niekerk. He is most awesome and VO artists often don't get the credit they deserve. So... well done, Bryan.

My song performed by Fonda (or a guy from Fonda)

We're doing an ad for a product that's about to launch. We proposed this song for the ad. I wrote it. The guy from Fonda performed it (super cool!). It wasn't approved but I still think it's an awesome song. Be careful, it's catchy.

Young Lions 2011

I don't know why the organisers thought they would make this competition run from Wed to Fri. That we're not actually working full-time and pulling crazy hours already? That we really do just surf the net and pick our noses all day? That Redbull needed to pick up their sales? So, that said, this was the quickest brainstorm ever and, as always, Miss Natalie le Roux made it look super pretty.

The TBWA No Coffee Project (run internationally)

My team and several others from the other branches of TBWA across the world were briefed to come up with ideas to raise funds for a TBWA CSI initiative called Room 13 and their scholarship fund. Our idea and one other team's were chosen as the winners to be activated (yippee). We said that in order to raise funds for those who live on so little, we'll sacrifice something the ad industry can't live without - coffee. So, for one day, every employee in every TBWA branch across the world will give up their coffee and the money that would have been spent goes straight into the fund. Boo ya. Saving the world, one cup at a time.

Check out the Facebook Fanpage or I sometimes do this to see the response: http://lmgtfy.com/?q=tbwa+no+coffee Cheeky site, no? I like it.

TVC: Visa Go Fans for Fifa 2010

This is a series of international ads that we had to adapt to the South African market for the 2010 World Cup.

Advertorial: IEC

We were briefed to create an advertorial in a Grade 9 Maths booklet for the IEC. We figured we'd put in a kid's terms. Illustration was mainly done by my lovely art director, Natalie Leroux, but I helped too.

The copy reads:

Freedom is not just being able to get into that club or being able to live without your parents hassling you. Freedom is not just being free from homework and chores. It's not just being able to listen to music your parents hate or being able to wear your shirt untucked.

Freedom is about making decisions for yourself. It's deciding to make South Africa the country you want it to be. It's deciding to vote. And this is why the IEC exists - to make sure everyone is free to be heard.

Integrated campaign: Standard Bank cricket

My art director, Miss Natalie le Roux, and I got our first big brief - the Standard Bank cricket sponsorship brand campaign. The pressure was on... and all I knew of cricket was from the sole match I had ever watched: I can't tell you who was playing or who won but I can tell you that those white pants the cricket players wear are see-through.

With Standard Bank, we have to use rhythm in both the audio, pace and copy as well as use "icons" visually. An interesting challenge that led to the concept "Forever Proteas" and our first ever TV commercial.



Masters and Savant were the animators on this project and they worked day, night and weekend to meet the crazy deadline of two weeks (it normally takes eight). They were full of awesomeness (and I'm not just saying that because they fed us Lindor Lindt balls). Enjoy!

Integrated campaign: Vita Thion Brand (2008)

Miss Natalie le Roux and I worked on the Vita Thion brand campaign. In a category that implies you need to be able to outrun a train or need to grow wings to get through the day, we came up with something a little different which used Vita Thion's USP - ATP.


So far the campaign has been rolled out onto web and outdoor.


And why is it all hand illustrated? Because I am all I need :)

Finalist for 2009 street pole competition

We were one of the top ten finalists for this competition - yay!

Cannes Young Lions competition 2009

These are two ads my lovely art director and I conceptualised and illustrated over a weekend for the Cannes Young Lions competition. The client was Cinemark and the brief was to promote cinema as a medium with a press ad. Yep, go figure.



Check out my art director's blog - http://natalie-leroux.blogspot.com. She's full of awesomeness.