We were briefed to create an advertorial in a Grade 9 Maths booklet for the IEC. We figured we'd put in a kid's terms. Illustration was mainly done by my lovely art director, Natalie Leroux, but I helped too.
The copy reads:
Freedom is not just being able to get into that club or being able to live without your parents hassling you. Freedom is not just being free from homework and chores. It's not just being able to listen to music your parents hate or being able to wear your shirt untucked.
Freedom is about making decisions for yourself. It's deciding to make South Africa the country you want it to be. It's deciding to vote. And this is why the IEC exists - to make sure everyone is free to be heard.
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