When coming up with proactive ideas for Artline while at Hunts, my art director and I had a thought: Instead of telling people how great the product is, let's show them. We decided to target the artistic community as these are opinion leaders, would be the most frequent users of the product and are just cool.
We wanted to create an event. When you walked in, it would be all white... We would provide the markers and let the masses loose. Obviously there would also have been bands from the scene and free alcohol, because who doesn't like free alcohol. The cross-branding opportunities and "legs" were be endless.
No comments:
Post a Comment