A real 3D cinema ad - where viewers are a part of it.

Client loved this idea and wanted to launch it nation-wide. Once we started exploring costs though, it became too expensive for the budget at the time... Sigh.

It was part of the "Whatever it takes" campaign for the Standard Bank Proteas sponsorship with the idea being: Let's do whatever it takes to get behind the boys.

We would make the viewers become part of the ad themselves in the cinema by using projections on the side walls. We would create a Mexican wave that would go across the screen and across the audience. The ad would end on our line reveal. Fun.