This was too much fun. An in-store activation that literally had mommies and babies blocking the aisles with their trollies. It was a poster you could eat. A poster made from the product we were trying to sell - the Golden Cloud Cookie Mix. I based the copy on the way the Cookie Monster from Sesame Street speaks. We held activations with schools in the area of the store (the Spar in Douglasdale if my memory serves) to get them excited and drive traffic in-store. Apparently, the results in terms of sales were phenomenal (I will post them as soon as I have them - changing agencies can impair one's ability to get result info).
This won a Bronze Loerie in COMMUNICATION DESIGN: BRAND IDENTITY & COLLATERAL DESIGN - POSTERS & BILLBOARDS in the 2011 Loerie Awards.
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